Here are some guidelines (regularly used by good copywriters) for preparing your pitch: 1. Begin with a problem. Nothing pushes buttons like pain. But the trick is to make your …
Category:
Sales and Marketing
Be InspiredBetter BusinessBNI tips for membersGivers GainNetworkingReferralsRelationship BuildingSales and Marketing
Manners maketh the business
written by BNI New Zealand
Our mothers taught us right when they asserted that ‘manners maketh the man / woman’. Manners also maketh the business. Not only are manners important socially, but they can make a …
The real meaning of ‘Givers Gain’
written by BNI New Zealand
I’m speaking at the BNI Big Breakfast in Wellington next week about Givers Gain – about real reciprocity – how it’s a powerful technique of ‘influence’ and how when used …
Article contributed by Brett Burgess. Confidence is a huge issue for many salespeople. Following on from my last article regarding order takers and their comfort zones, my focus today is …
Be InspiredBetter BusinessBNI WorkshopsNetworkingReferralsRelationship BuildingRelationship MarketingSales and Marketing
Why the six degrees of separation networking theory is dangerous
written by BNI New Zealand
A common networking theory is that ‘everybody’ is separated from one another by just six degrees of separation but, like the tooth fairy, it’s a complete myth – only less …
If you’re like me, receiving a third party referral can be a bit of a mixed blessing because following up on the referral can be a bit nerve-racking. It’s not …
How often have you seen queues outside of nightclubs? Nightclub owners do this to make their clubs look popular. Popularity attracts people. If you were to choose between two restaurants …
The Bizzone Small Business Expo is almost upon us and, reflecting back on previous years, a common sight is the plastic bags that visitors carry and the business cards, flyers …