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New Year Goal Setting for Entrepreneurs in BNI

by Richard Foulkes

Goal Setting

Goal setting is the process of defining objectives that an individual or organisation sets out to achieve. It involves deciding what needs to be done and devising a strategy to accomplish it.

Goal setting typically entails breaking down a larger goal into smaller, more manageable objectives and outlining the steps required to achieve each of them. It also involves setting deadlines and developing metrics to track progress toward the goals.

Since setting goals necessitates having a clear understanding of what one wants to achieve and their priorities, it gives a sense of purpose and direction, which can be a powerful motivator for keeping your attention on what is most important to you.

Setting goals can also be used to improve a variety of aspects of life, such as academic performance, career advancement, and personal growth. It provides a framework within which you can direct your efforts and resources to achieve your goals.


While there is a strong argument for setting a few BHAGS (Big Hairy Audacious Goals) to really brainstorm major change, we should set SMART Goals.

The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame.

Goals vs Daily Intentions

A goal describes what you want to do in the future. It focuses on external accomplishments and is something you can clearly check off a list: “Go rock climbing” or “Learn to make tiramisu.”

An intention describes how you want to feel. Its focus is internal – on your relationship with yourself. Your intention could be to feel joyful or peaceful. Unlike your goal, which will be accomplished sometime in the future, your intention is a state of being that can start the moment you decide to make it happen.

An example of an intention is:
Step 1: Think of a big goal that you’d like to accomplish this year.

Step 2: Imagine you have just crushed this goal. Knocked it out of the park: You’ve crossed the finish line – how do you feel?

Step 3: Allow the feeling that comes to mind to be your intention: “My intention is to be / feel ______.” Bonus step: Turn your intention into an affirmation and test it out as your mantra for the remainder of the month: “I am [insert your intention]”.

Types of Goals for Your Business

Growth Goal – Increase the size or scope of your company.
Process Goal – Improve efficiency or effectiveness.
Problem Solving Goal – Address a problem within your business.
Development Goal – Upskill and learn something new for yourself or your staff.
Innovation Goal – Create or find a new product or service.
Profitability Goal – Improve your financial standings.
Sustainability Goal – Become more environmentally friend and greener.
Marketing Goal – Increase your presence, visibility and influence in the market.
Customer Relations Goal – Find new clients and keep the existing.
Company Culture Goal – Make your company a better and more appealing place to work.

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