Category:

Sales and Marketing

Forget the swan. Sell the duck!

by Colin Kennedy 9 April 2010

written by Colin Kennedy

Are swans wasting your opportunities? My fellow BNI director Brian Noble (Achievement Discoveries) came up with a great quote the other day. He said: “Don’t waste time developing the swan …

9 April 2010 0 comment 215 views

Be Inspired Better Business Sales and Marketing

Are You A “Show and Tell” Salesperson?

by Brett Burgess 18 March 2010

written by Brett Burgess

In my last article we looked at the opening of the sale and the need to set the agenda for the meeting. This sets the scene. To recap – An …

18 March 2010 1 comment 216 views

Be Inspired Better Business Sales and Marketing

Do you set the the Sales Meeting Agenda or does the Prospect?

by Brett Burgess 13 January 2010

written by Brett Burgess

Today we will look at how we bridge the gap between introduction and uncovering the buyer’s need, which of course is the primary aim of the sales interview. If we …

13 January 2010 1 comment 214 views

Be Inspired Better Business Sales and Marketing Uncategorised

Are You An Order Taker or Order Maker?

by Brett Burgess 26 October 2009

written by Brett Burgess

Today I would like to drive home the importance of having a sales process for maximizing your sales results and increasing sales revenue. This is the first part, having a …

26 October 2009 0 comment 216 views

Be Inspired Better Business Sales and Marketing Training

What Is Your Sales Impression?

by Brett Burgess 6 October 2009

written by Brett Burgess

As has been discussed in earlier articles, sales teams need to have a process to follow when presenting to new prospects to ensure more consistent closing ratios. In my experience …

6 October 2009 1 comment 199 views

Be Inspired Better Business Sales and Marketing

The Brain Audit

by BNI New Zealand 29 September 2009

written by BNI New Zealand

Why Do Customers Change Their Minds? You’ve seen it happen before. You speak to a customer. You send them information. You make the best presentation ever. And they happily shake …

29 September 2009 83 comments 623 views

Be Inspired Better Business BNI tips for members Networking Relationship Building Relationship Marketing Sales and Marketing

It’s not what you know, it’s who you know

by Colin Kennedy 28 August 2009

written by Colin Kennedy

I’m rapidly coming to the conclusion that the old saying “it’s not what you know, it’s who you know” really is the secret to success. It’s not so secret of …

28 August 2009 3 comments 212 views

Networking Networking Trends Relationship Marketing Sales and Marketing

How to use twitter to boost your blog

by BNI New Zealand 24 August 2009

written by BNI New Zealand

I came across the following article on Twitter – written by David McDonough. Here are 6 tips to get your blog busy: 1. Connect and network with others that share your interests. …

24 August 2009 0 comment 194 views

Be Inspired Better Business Networking Relationship Building Relationship Marketing Sales and Marketing Uncategorised

Laugh and the world laughs with you, cry and you cry alone

by Colin Kennedy 21 August 2009

written by Colin Kennedy

I had a graphic designer friend once who was going through a hard time. People would ask him how he was and he would share his pains – it was, …

21 August 2009 7 comments 266 views

Better Business BNI tips for members Networking Sales and Marketing

Here are some guidelines for preparing a good 60 second presentation

by Colin Kennedy 5 August 2009

written by Colin Kennedy

Here are some guidelines (regularly used by good copywriters) for preparing your pitch: 1. Begin with a problem. Nothing pushes buttons like pain. But the trick is to make your …

5 August 2009 1 comment 208 views

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