Being clear and concise about what you have to offer is the most important network and marketing function of all, but also the most poorly articulated because it’s so obvious, …
Colin Kennedy
Colin Kennedy
Colin is the Marketing Director of BNI New Zealand, a director of Iron Road Ltd and a professional speaker and copywriter. While this is an outsourced function, Colin manages - at an executive level - all marketing and communication functions for BNI New Zealand. Colin is also the official spokesman for BNI New Zealand, and is responsible for building relationships with media and partners, including Hospice NZ, as well as representing BNI at all public speaking engagements (when BNI receives requests to talk at those functions). The core focus of his business is writing compelling copy for clients. Colin believes that in this era of low trust, social media and word of mouth dominance, a different approach to marketing is needed - one about conversation, relationships, engaging stories, delivering value... "We have to engage the market with compelling 'stories'; we have to influence the people who influence the customer's buying behaviour, we have to join the conversation. "People don't like to be sold to anymore. They like to shop." His business is to develop strategies for clients using compelling messages and stories for websites, email blasts, newsletters, brochures, press releases, articles etc. to increase leads, improve conversion rates and raise profile.
In his book Truth or Delusion (with Mike Macedonio and Mike Garrison), Dr Ivan Misner gets to the heart of what should be your objective at every single BNI meeting, …
Being clear and concise about what you have to offer is the most important network and marketing function of all, but also the most poorly articulated because it’s so obvious, …
William Shakespeare is often attributed with saying: “There is no sound so sweet as the sound of one’s own name” – but, even though I have to brush up on …
Most of us are familiar with the BNI expression ‘people do business with people they know, like and trust’… what few people realise, however, is that trust actually takes a …
“If you don’t know where you’re going, any road will get you there.” The quote is popularly attributed to the Alice in Wonderland books, although it does not appear in …
Very successful chapters occasionally go through phases when referrals decline, absences increase and numbers start to dwindle a bit… this can be a real concern, particularly if your chapter is …
An old woman found an empty jar which had lately been full of prime old wine and which still retained the fragrant smell of its former contents. She greedily placed …
When did you last say something that made people sit up and take notice? When did you last hear a sixty-second presentation that was powerful enough to make you lift …
In his books the Seven Habits of High Effective People, Steve R. Covey writes: “The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles …