These days, evangelists for various methods of marketing will always insist that their way, or their technology, is the best way to get results and communicate with as many people …
Colin Kennedy
Colin Kennedy
Colin is the Marketing Director of BNI New Zealand, a director of Iron Road Ltd and a professional speaker and copywriter. While this is an outsourced function, Colin manages - at an executive level - all marketing and communication functions for BNI New Zealand. Colin is also the official spokesman for BNI New Zealand, and is responsible for building relationships with media and partners, including Hospice NZ, as well as representing BNI at all public speaking engagements (when BNI receives requests to talk at those functions). The core focus of his business is writing compelling copy for clients. Colin believes that in this era of low trust, social media and word of mouth dominance, a different approach to marketing is needed - one about conversation, relationships, engaging stories, delivering value... "We have to engage the market with compelling 'stories'; we have to influence the people who influence the customer's buying behaviour, we have to join the conversation. "People don't like to be sold to anymore. They like to shop." His business is to develop strategies for clients using compelling messages and stories for websites, email blasts, newsletters, brochures, press releases, articles etc. to increase leads, improve conversion rates and raise profile.
A little known fact is that on your BNI director’s chapter appraisal is the question: “Chapter has posted goal sheet”. This check box is not often ticked off. Not because …
Successfully inviting visitors to your BNI chapter is simply a matter of awareness and attitude, and it is only achieved if you are motivated. Unfortunately most of us have other …
I met a woman once – in a BNI chapter it must be said – who would screw up her eyes and purse her mouth as she looked across the …
There’s an Aesop’s fable about a lioness and a vixen who were comparing their young… The vixen said how beautiful her litter of cubs were, and remarked sneeringly that the …