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Strengthening relationships with referral sources

by Ivan Misner

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To be an effective networker, you should always be working on strengthening your relationships with your referral sources.  So, what’s the best way to do this?  It really depends on the referral source and what he or she responds to.

There are a number of actions you can take to build good will and credibility in your relationships, and the list below contains an array of examples.  Of course, this is not an exhaustive list, so you should feel free to add your own actions to it.

  • Send a thank you card.
  • Send a gift.
  • Call a referral source.
  • Arrange a one-on-one meeting.
  • Extend an invitation.
  • Set up an activity.
  • Offer a referral.
  • Send an article of interest.
  • Arrange a group activity for clients.
  • Nominate a referral source.
  • Display a source’s brochure.
  • Include a source in your newsletter.
  • Arrange a speaking engagement.
  • Invite a source to join your advisory board.

I’d love to hear your comments about what actions have been fruitful for you when working on strengthening relationships with your network partners.

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2 comments

Paul Meyer 25 November 2010 - 3:44 pm

Great list thanks. If the card/gift relates to an interest of the other party this is also powerful.

Keep smiling 🙂

Paul

Build Referral Source Relationships | Simply Text Marketing 24 December 2011 - 10:16 am

[…] before they make a purchase • Social influence is 90% of every purchase (be it online or offline)There are numerous ways that social media can directly land you new business, but there are also way…be it with consumers or companies. For instance, a great referral source can be found in other […]

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