Article contributed by Brett Burgess. In a recent article I mentioned the importance of “sharpening the saw” from a concept which Steven Covey talks about. Due to requests I have …
Category:
Sales and Marketing
Article contributed by Brett Burgess. Most people tell me they can sell once they get in front of a prospect, however if they don’t get the appointment they never get the …
Article contributed by Hazel Walker. If you are going to be successful at Networking and creating a “word-of-mouth” marketing campaign it is important that people like you. Have you ever stopped …
Want Referrals? Here’s how.
written by BNI New Zealand
Writing letters that sell
written by BNI New Zealand
Article contributed by Helen Down. So you’ve decided to do some direct marketing. Here is some useful advice for developing winning communications. Define exactly who you are communicating with, what …
Article contributed by Richard Liew. Are the days of cold calling just about over? With privacy laws and new anti-spam legislation tightening up, is cold calling on its way out? …
Stop Promoting Yourself
written by BNI New Zealand
Article contributed by Jessica Hill. What makes you want to visit our capital more – viewing Positively Wellington Tourism’s whimsical advertising campaign or hearing about the it-could-only-have-happened-in-Wellington weekend your best …
Article contributed by Helen Down. Sport’s clothing giant Nike was definitely on to something when they adopted the slogan ‘Just do it’. Because merely talking about it, buying the right …
I loved this posting from Bill Sherman. For more examples like this I would recommend that you subscribe to his blog 🙂 Yesterday, I traveled from my home in St. …
Gold calling, not cold calling
written by BNI New Zealand
Article contributed by Bill James. Every business has one main objective: to sell its products or services. And the only way to grow that business is to sell more. Some …