Those of you that have been in BNI for a while would have given many 60 second presentations – perhaps hundreds. The content in these presentations is important and valuable, however if it is the same every week, other members we’ll soon tire of hearing it. As with anything, keeping things fresh is very important. For this reason, think about how you can shake up – or disrupt – your 60 second presentation.
Disrupting your 60 second presentation means finding a new approach to introducing your business to other members. It means presenting ideas about your business that members will be genuinely surprised to hear from you. New ideas can be difficult to come by; check out some of these suggestions and see if you can find a way to introduce them into your 60 seconds.
1. Think about members’ questions
What do people frequently ask you on a weekly basis? Try to find a way to answer one or two of these in your presentation. Perhaps use a real-life example to help illustrate your answers. Wrapping these answers into your speech may interest and satisfy members and fill in knowledge gaps.
2. Discuss feedback you receive
Your 60 second speech is not a time to be shy or humble about your business. It’s a time to shout out your successes and promote what you are doing. One way to do this is to discuss the positive feedback you’ve received from customers and clients. Be proud of what you have accomplished and talk about the positive testimonials and endorsements you have had from those who have used your business and raved about it.
3. Be open to inspiration
New ideas for speaking topics can come at the most unexpected of times. During the week you could be inspired by something that happens at work – or home. If something comes to mind, don’t hesitate to note it down. Grab your iPad or mobile and get down those notes. That way when it comes to thinking of new ideas for your 60 second presentation, you have a bank of thoughts to draw upon.
Finding a new approach to your 60 second presentation can be challenging so it’s important to put some effort into thinking about how you can disrupt the speech process and present material that will surprise and interest other members. Don’t be afraid to experiment and try a new approach – if it doesn’t work out, you can always change it next time!
