If you’re looking for practical advice and step-by-step guidance on how to get the most out of your BNI membership, look no further.
BNI member Tony Allwood’s new book, ‘Beyond the Comfort Zone’, has not only been endorsed by Ivan Misner, but was recently also translated into German by BNI Switzerland.
‘Beyond the Comfort Zone’ is a hands-on tool with worksheets, tips and suggestions to help you be more referrable. Tony’s experience in business has shown him how easy it is to get derailed by the hectic pace of running your own company and believes it’s important to keep things in perspective.
‘I see my fellow BNI members as an extension of my business – they are an important aspect of what I do and as such I need to prioritise them into my day.’
Tony, a 10-year BNI member, has built W3, a successful web design business, on word-of-mouth referrals and very little else in terms of marketing and advertising.
Tony’s book will show you how to spot referrals and opportunities by doing things differently. You’ll find suggestions to help you develop usable ‘word-of-mouth’ marketing skills as well as guidance on planning your one and ten minute presentations, refining your memory hook, learning to dance and use props, and training your chapter to find you strong, qualified referrals.
Tony has been contacted by BNI Korea about further translation opportunities and is particularly excited about the idea of penetrating the Indian market.
Learn how to find more referrals and build strong relationships with your business colleagues by going to www.beyondthecomfortzone.net, where you can buy ‘Beyond the Comfort Zone’ online.
Alternatively, buy an annual subscription for $2.50 – delivered to your Inbox in palatable chunks over 52 weeks.
“Successful networking is about constant activity and Beyond the Comfort Zone offers common sense ideas that will help you build your social capital and become a more active networker. … Tony Allwood offers wise, fresh insights and simple, easy to implement strategies that will empower you to master the art of networking and significantly increase your referrals whether you are brand new to networking or have been practicing it for years.”
Dr Ivan R. Misner, NY Times Bestselling author and Founder of BNI and Referral Institute
