NZ Business – Interview with Graham Southwell

Many of you will know that BNI NZ enjoys a great relationship with NZ’s leading business magazine for the SME market – NZ Business.  Any organisation that promotes “word of mouth” marketing has a dilemma when it comes to marketing – How do you go about promoting the organisation in a way that is consistent with one’s underlying philosophy?  One way is to enter into strategic alliances with other organisations.  In the case of NZ Business a complimentary copy of the magazine is provided every month free of charge to every BNI chapter President and Education Officer.  For our part, we provide regular articles to the editors and supply success stories from our members.  We also do our best to support the publication with articles such as this on this blog.  This month’s magazine contains an interview with me on “How to generate referrals in a tight economy“.  If you would like to read more – CLICK HERE.