“We tend to spend a lot of time thinking of how to make messages more contagious – how to reach as many people as possible with our products or ideas. …

Article contributed by Fiona Powell.   Do Be prepared Know what your desired outcome is Be a good conversationalist and a good listener Be brave and introduce yourself Enjoy yourself …

Social Capital refers to the resources available in and through personal and business networks.  These resources include information, ideas, leads, business opportunities, financial capital, power and influence, emotional support, even …

  Word of mouth is always working, either for a business, or against a business and teaching people how to get positive word of mouth is one of the aims of …