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What Do You Do?

by Geoff Kirkwood

This is a 2-3 minute activity that involves those at the meeting. You will need to read it through beforehand and be prepared. What you say out loud to the group is in larger type in bold.

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Ask the chapter the following question and repeat some of the responses.

When someone asks “what do you do?”, what do you say?

Then highlight how some of the responses are “same old same old” and don’t inspire further conversation – e.g. the response… “I’m a florist” or “I’m an accountant”

Now give them two responses that would provoke some further conversation.

Listen to what some BNI members are saying when asked that question.

The Financial Planner said “I help people to retire rich!”

The Real Estate Salesperson said “I put other people’s money in your pocket!”

The Photographer said “We shoot your relatives!”

So what could you say when asked that question?

Take 40 seconds to write down a possible response for your business category.

Now call for responses and repeat 1 or 2 good ones.

The Referral Master®



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1 comment

Graham Southwell 24 January 2011 - 9:27 am

Thanks Geoff – and a Happy New Year to you 🙂

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