Some of the reasons are….
1. So that members and visitors know who you are, what you do and where to find you (if relevant)
2. So that members and visitors know something new about you each week
3. So that members and visitors know what to look for or what to listen for in a potential referral
4. So that everyone remembers you and your infomercial long after you have left their company
Consider these questions:
1. Do you tell the group something new about your business every week?
2. Do they know what a prospect for you will be saying or doing?
3. Do you have a memory hook that is funny, irreverent, corny or kitsch – or is yours just plain old boring?
4. If I was to ask every member to repeat your memory hook, would they be able to do so?
5. And if they couldn’t, who needs to correct that situation?
Always remember that we only get one chance at a first impression. What impression did all the visitors at your chapter over the last three months form about you – particularly those who only attended one meeting?
What is the purpose in presenting an Infomercial each week? Are you very clear about what you want to achieve?
