What am I?

   Q: See if you can guess what I am:

– I tell people your name and the name of your business
– I provide your address, phone number, fax number, e-mail address, website and other ways of contacting you
– I let people know who you are, what you do, what your qualifications are for doing what you do, how the things you do can help them and perhaps even what you look like
– I demonstrate in text and graphics why a person should consider doing business with you rather than someone else
– I can give others a taste of your work, your style, your personality – even your voice
– I can persuade the person you give me to that you are intelligent, creative and resourceful
– I can be so unusual or attractive or strange or charming or funny that I stick in the memory like a great radio or television ad
– I can present the same messages to anybody who gains possession of me, long after I have left your hands for the last time

What’s more:-

I never need repair or maintenance
I require no license to own or operate
I can be carried by the dozens in your shirt pocket or purse
I fit easily and unobtrusively in your hand
And I start working automatically the instant you hand me to someone

A: Your business card! 

Here’s the bottom line:  this amazing little tool, this tiny advertisement that keeps working and working, is the most cost-efficient promotional device you can own.

Are you getting the full potential from your Investment?