In a day and age where everything is instantaneous; where social media can make or break a business in days; and where competition comes down to more than just price or product – it is time to market yourself.
The biggest commodity of a business is often its under-rated leader, the boss, the big cheese. It is the person leading the organisation or business – and most often, it is this person that underestimates the effect they can truly have on the business if they themselves got out and spent a little time marketing their passion.
Passion – it is what we all have as business owners or managers. Many times, it is the business itself that is keeping the manager or owner away from getting out in front of potential new customers, or out meeting people in networking groups.
Market yourself. If your passion and experience can be witnessed first-hand, if you can show the dedication you have for what you do, and how you do it, you have a chance to show the personality behind the work.
Market your business: take the opportunity at your BNI meeting to tell your chapter members something new each week, something about yourself, a new piece of information about your business. Don’t rest on your laurels, don’t presume your chapter members have heard it all from you before, don’t assume they know you and your business inside and out. You only stop learning when you die.
Take your moment with confidence, inform your chapter members, and market yourself. Find that extra something that they, and their contacts, are looking for.
Hannah Blake is the Northland regional BNI director and is also the owner and imaginative genius behind Blake PR. Plus she is not shy to market herself.
