Article contributed by Glenn Kirkwood.
Last week I wrote about the importance of taking the time to thank people who find referrals for your business and that one of the best ways to thank them is by taking the time to write them/their business a testimonial. Well this week sees us take a look at how people from different industries can work together in finding referrals for one another.
Recently I received a friendly reminder notice from my mechanic (Sue) about my cars upcoming registration renewal. Something I have begun to expect from Sue, however this letter was a little different. About half way through the letter Sue began to introduce her accountant Rick. The letter goes on to say how many years of experience Rick has, the types of services he offers and that she could arrange an introduction. The timing of the letter was perfect as it is tax time and to add a little sweetener to the introduction their was a discount coupon attached that offered all Sue’s loyal clients a 20% discount on any personal or business tax return.
Similar to a testimonial they achieved many things by working together that cost very little to either business including, a personal introduction over a cold call, value adding to her clients which also helps to bring loyalty and an increase in exposure for the accountant.
Before you send your next monthly statement or promotional flyer ask yourself who else could you work with to help achieve the great results for everyone concerned.
Co-operation is working together to achieve things you can not possible achieve by yourself. – Dr Ivan Misner
