Truth or Delusion? Unlike cold-calling, the referral process is difficult to measure. Delusion! The key to tracking the referral process lies in knowing what to measure. An effective referral marketing …
Mike Macedonio
Mike Macedonio
Mike Macedonio is the President and Partner of the Referral Institute. The Referral Institute helps people create Referrals For Life™. Mike and his business partner Dr. Ivan Misner co-authored “Truth or Delusion, Busting Networking’s Biggest Myths” which has hit several best sellers lists including New York Times, Wall Street Journal, USA Today and Amazon. One of his proudest moments was the day after the book was released it hit #1 on Amazon’s Best Seller List…Donald Trump’s “Why You Want To Be Rich” was #2. Mike was also part owner of several BNI regions. During his 9 years with BNI, Mike was involved in building the region to over 75 chapters with over 1500 members. Mike also received numerous national awards from BNI including the National Director of the Year Award. Mike’s position within the Referral Institute began as a trainer in 2001. In 2003, Mike was hand selected to be the President of the Referral Institute. Since that time Mike has lead the Referral Institute from a handful of trainers to a franchised organization operating throughout North America, Australia and Europe. For the third year in a row Entrepreneur Magazine has recognized the Referral Institute as one of the Top 500 rated franchises in the United States. Mike has an incredible passion for mountain climbing, cycling and endurance sports.