Recently we had some fun during a BNI meeting. At BNI Howick the person who wins the 60 seconds gets to choose the next week’s theme. One week the winner, Phillip Walsh from All Round Security, decided to make the tagline (or memory hook) the part of the 60 seconds that would change. Who would come up with the best new memory hook for their business? An email was sent out to tell everyone to come up with a new tagline.
To make your 60 seconds memorable you need to use a tagline (sometimes known as a memory hook). This comes at the end of your 60 seconds and is meant to stick in the minds of your audience. It’s a simple phrase which sometimes rhymes and says what you do. The great thing about taglines is that they help you be remembered – just what we need in today’s competitive world.
Graham Greenhorn from the chapter and a fellow Auckland Director Consultant, thought that it would be fun to play a trick on Phil. He replied to the email (keeping Phil out of it) to tell everyone to end their 60 seconds with Phil’s tagline “Good security doesn’t cost it pays”. Each person took this tagline and altered it slightly. So, they said things like “Good DYI doesn’t cost it pays”. Phil realized within the 1st couple of 60 seconds that members had changed their taglines. It was a fun thing to do and it got everyone in the chapter more engaged in the 60 seconds.
Why not have some fun with your own chapter’s taglines? If you want to differentiate yourself, you need to focus on your branding and create a strong tagline. This is your theme that makes your business memorable; switch it up and have some fun with it.
David Smith, Director Consultant, Auckland
