This blog is not about doing the basics properly.
If you haven’t done the ‘Member Success Programme’, do not attend your chapter meeting regularly and don’t dance frequently, then read no further.
However, if you are doing the basics and still struggling, these ideas may kick-start your BNI referral campaign.
The first thing to do, is climb down off the wall.
In other words, are you part of the wallpaper? Are members so familiar with you and your products or services that even you struggle for new things to say during your ten minute or 60 second presentation?
If that’s true, then perhaps you need to stand back and break-it-down. Look at what you do, and then separate it into its individual components.
- Is there an opportunity to sell some of those components as stand alone products or services?
- Is there an opportunity to bundle certain parts of your product or service into packages, re-price them and then present them in a fresh light?
- What tools are part and parcel of what you do? Specifically those that lend themselves to being a micro-service? For example, most of us understand what accountants do. But one of the tools that accountants have access to actually benchmarks a business against other similar businesses or competitors in an industry. It’s a service that can easily be sold on its own, and who knows where it may lead?
Very often we spend so much time doing something, and talking about it, that it becomes second nature to us and we forget that its not second nature to others. The next thing we know, we’re talking in broad terms week in and week out because we assume that everybody knows about what we do – and they do, broadly.
It’s then that you have to break-it-down, bundle it, repackage it, find a different spin…
