Article contributed by Geoff Kirkwood.
This is a 2-3 minute activity that involves those at the meeting.
You will need to read it through beforehand and be prepared.
What you say out loud to the group is in larger type in bold.
Purpose: To highlight the value of a positive guarantee about products or services.
_______________________________________________________________________
Ask the chapter the following question…….
Give me a show of hands please from those people who have a guarantee that they offer to their clients?
Ask for some specific responses and repeat them to the group. Then say….
The following are examples of guarantees that not only work – they actually bring in extra business.
Italian Restaurant – If we don’t offer the best service you have had in an Italian restaurant, the meal is free.
Carpet Cleaner – The cleanest carpets you have ever had, or your money back.
So now I want you to partner with the person next to you and brainstorm for 60 seconds a guarantee that one of you could offer.
When time is up, seek 1 or 2 responses.
Now I want you to write out during the week, a guarantee that you can share in your 60-seconds next week.
1 comment
What great timing. My biz partner and I were discussing this as an option for our business. What a great environment to get feedback on our ideas. I believe guarantees can give an excellent competitive edge and a point of difference from our competitors!
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