Everybody knows we do business with the people we “like, know and trust”. Therefore we can conclude that getting to this position within your broad network of acquaintances, potential referrals sources and colleagues would be valuable for your business. So how do you do it?
Begin by being showing your face more.
Here’s a tip:
Social scientists have [...]
It’s not what you know, it’s what you know about who you know
According to a report in ScienceDaily (Feb. 11, 2011), “a study of the biotech industry has revealed that opportunities which arise, and whether or not they are exploited by biotechnology entrepreneurs, depends to a large extent on how well connected is an individual [...]
Being part of a BNI chapter is a unique opportunity. Where else do you get the chance to form a close bond – to work as a team in multiple areas – with a group of other independent businesses?
But so often we waste it by taking the easiest route, which is human nature after all. [...]
Recently I had a couple of blog readers comment that they felt they would benefit from a detailed description of each of the items on the checklist of materials for a successful word-of-mouth campaign. Thank you to Betsy Maniotis and Adam Erstelle for taking the time to send in their feedback and I’m more than [...]
It’s amazing what a word-of-mouth campaign can do for your business. People rely on recommendations from trusted sources much more than they do from mere advertisements. The best thing is, the costs associated with running a successful word-of-mouth campaign are usually a fraction of what a traditional advertising campaign can run!
However, as the saying goes, [...]
