Are You Serious About WOM?

Article contributed by Geoff Kirkwood.

This is a 2-3 minute activity that involves those at the meeting. You will need to read it through beforehand and be prepared. What you say out loud to the group is in larger type in bold.

The purpose of this workshop is to highlight the importance of Dance Cards.

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Ask the chapter the following question and repeat some of the responses.

In the last month, how many dance cards have you completed?

Write that number down.

Now multiply the number of Dance Cards completed by 0.75 (which equates to 45 minutes for a dance card).

Now you have the number of hours you spent on “out of chapter” Dance Card WOM activity in the last month.

Ask the chapter the following question and repeat some of the responses.

Can I have some of the final numbers?

Now, ask the group….

Do you really think that is enough to ensure your WOM Marketing will work?

Repeat some of the responses.

Then tell them that

Research amongst successful BNI members who actively work a WOM Marketing Plan shows that they spend at least 1.5 hours per week just on Dance Cards – that’s at least 6 hours a month.

Then ask the question….

So I ask again, how serious are you about WOM Marketing?