Ode to BNI

by Colin Kennedy 1 March 2011

written by Colin Kennedy 1 March 2011

Recently one of our members (Karon Storr from Epic Employment Service Inc) from the Kinesis chapter in Christchurch wrote this ‘Ode to BNI’

Ode to BNI

You know who I am

You know what I do

So my breaky speech is devoted to you

You guys are amazing, I just have to say

The support and referrals you give out my way

You’re kind and you’re clever, your wisdom abounds

My week’s always brighter with you lot around

The advice and the caring, above and beyond

Each and every one of you, I’ve grown very fond

You’ve made my job easier by helping me out

This giving and receiving is what it’s about

You all seem to have such a great attitude

You’re funny, creative and at times a bit rude!

I’m made to feel like I’m a part of the team

But this public speaking was never a dream

Though I often babble and go on quite a lot

You’ve nurtured and fostered the skills that I’ve got

So it’s a huge thanks to you, friends, and I’m here to stay

I really am loving the BNI way

A special bunch of people, it must be said

But ‘Kinesis’ please, don’t let this go to your head!

Thank you and Merry Xmas from Karon and Epic Employment Services

Colin Kennedy

Colin is the Marketing Director of BNI New Zealand, a director of Iron Road Ltd and a professional speaker and copywriter. While this is an outsourced function, Colin manages - at an executive level - all marketing and communication functions for BNI New Zealand. Colin is also the official spokesman for BNI New Zealand, and is responsible for building relationships with media and partners, including Hospice NZ, as well as representing BNI at all public speaking engagements (when BNI receives requests to talk at those functions). The core focus of his business is writing compelling copy for clients. Colin believes that in this era of low trust, social media and word of mouth dominance, a different approach to marketing is needed - one about conversation, relationships, engaging stories, delivering value... "We have to engage the market with compelling 'stories'; we have to influence the people who influence the customer's buying behaviour, we have to join the conversation. "People don't like to be sold to anymore. They like to shop." His business is to develop strategies for clients using compelling messages and stories for websites, email blasts, newsletters, brochures, press releases, articles etc. to increase leads, improve conversion rates and raise profile.

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