As BNI members you know it’s imperative to quickly adapt to your changing environment with the latest technological developments. As a smart, forward-thinking businessperson that means taking advantage of mobile apps and recognising the huge potential benefits of these, in terms of boosting productivity, efficiency, competitive edge and user experience.
At BNI New Zealand over the last few weeks we have seen great uptake of the newly launched BNI Connect Mobile App with 49% of our members having downloaded the app already.
The app allows you to do all the major tasks we complete as members on a weekly basis at BNI including recording Thank You for Closed Business (TYFCB).
Tracking TYFCB is vital to the health of your chapter– why?
- Accountability is one of our key philosophies at BNI and an increasing focus for our organisation. We want to ensure that the return on investment at BNI is high. The only way to do this is by recording TYFCB. There’s the saying: If you don’t measure it, you can’t manage it. For us at BNI that means if you record your TYFCB you can easily see the benefits arising out of BNI at both a personal and chapter level.
- Recording and tracking business and referrals is vital to the long-term success of your chapter. It shows visitors how well you are doing, which leads to more members and business. By recording TYFCB this beneficial cycle is completed and helps to celebrate the chapter’s successes. As your TYFCB figure rises, your chapter will become more motivated and your results will be demonstrated to all.
- Remember the BNI TYFCB programme is used as a note of appreciation and acknowledgement to the member that GAVE you a business generating referral. The programme acknowledges members passing quality referrals. It provides a “personal scorecard” for each member to measure the value they are providing to their fellow members.
- It’s a way to see that qualified referrals are leading to business. TYFCB is an accurate tracking tool to calculate the dollar amount of business each member has helped other members of their chapter receive. BNI Connect allows you to track your own personal referral revenue. This, in turn, can assist members to calculate how many referrals they need to receive annually to hit their personal revenue goals.
- Finally, TYFCB is a tool to track your return on investment. Why do members join BNI? To build their networks and receive referrals! BNI Connect and the Mobile App provide a tool to track ROI just as anyone would track their results if they had spent on any form of marketing – and that’s not including all the social capital you gain.
So, the takeout is get more accurate and consistent with recording TYFCB, set goals and use BNI Connect and the mobile App to see how you are tracking.
