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Email can be dangerous!

by BNI New Zealand

I have just been in touch with Mark Rhodes, a BNI Director in the UK regarding the upcoming International Conference and as a result have been taking a look at his blog.  I thought that the following article was very interesting and have posted a excerpt below:

Emails can be dangerous, but so many people don’t realise that until far too late after the damage has been done.

So why are they so dangerous?

I’m sure there has been a time when you’ve done something amazing, or had something amazing happen, or perhaps learnt a real bit of juicy gossip, and on relaying this to a friend they say to you in amazement “Get out of here!” – You then smile and say “no honest it’s true” and the banter continues.

There may also have been a time when as a child you got involved in something you should not have and a parent or teacher said sternly “Get out of here!” – You probably didn’t smile, and quickly your emotional state changed to very negative.

Now in both situations the words “Get out of here” are the same but you reacted differently, the reason is that it’s not the words that define the meaning of the communication – it’s the tonality – how it is said.

So how do you get the tonality right in an email? – You can’t – there is only one tonality for an email – and guess what, as the sender it’s not yours.

The tonality that will be applied by the reader of the email will be their own tonality based on their emotional state at the time, their beliefs about themselves, and beliefs about the world around them and what you have written. You could be saying something in jest and they may get really hurt and think you are serious, because they are sensitive about this subject for some reason and applied a serious tonality to it.

My first suggestion is if you are replying to something you’ve had land in your Inbox that has wound you up then please save your email response as a draft, wait 15 minutes and go back and read it as if you’d received it – is this the best way to respond, in fact is it a response, perhaps it’s a reaction? A response is a considered piece of communication driven by logic and sensible thinking. A reaction is an emotional response driven off your own fears or emotional reactions.

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1 comment

Aaron Clark 30 September 2009 - 9:34 am

We had Sean D’Souza come in and speak with our team at RE/MAX Christchurch and he was a great communicator. I have purchased ‘The Brain Audit’ and found it to be simple and effective to implement…well worth the read.

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