Home » MEDIA RELEASE: Businesses in the highly competitive Waikato region to get support from top networker Ray Siesicki

MEDIA RELEASE: Businesses in the highly competitive Waikato region to get support from top networker Ray Siesicki

by Nimita Morarji

WAIKATO, Tuesday October 11, 2016– To help support over 243 businesses looking to grow in the Waikato area, Ray Siesicki has been appointed to a new role as Regional Director Consultant – Central North Island for networking organisation BNI New Zealand.

Ray Siesicki

Ray notes that the Central North Island region is a challenging one for businesses because it is highly competitive. “Our main industries are tourism, forestry and transport,” says Ray, “but there are many businesses outside these industries that often lack sales & marketing support to achieve their desired business growth. Referral marketing is a key networking technique for these businesses to become more professional and improve their bottom lines.”

Ray will be working full time in this new role to support the Director Consultants in the Waikato region who take responsibility for 10 business groups in this area which comprise of over 243 business members. He will be focusing on improving the overall member experience in a number of ways including: systemising the content and delivery of training, encouraging recognition and accountability, improving retention and helping to grow these business groups.

Ray was formerly with Spark New Zealand as a Business Development Manager and has extensive experience in the telecommunications space having worked with 2degrees Mobile and as the Regional Sales Manager for Vodafone.

“For more than 13 years I’ve worked with businesses of all sizes in the telecommunications industry from one man bands to corporates,” Ray says. “I intend to bring this experience to my new role supporting BNI and its business groups to help individual members achieve their goals as well as bring growth to the larger organisation.”

Graham Southwell, National Director for BNI NZ, says, “Ray’s ability to talk to people in all sorts of businesses large and small will be a huge asset in his new role. He understands that to be successful in business it is about evaluating the needs of the business, how it operates and how it can be more efficient.” By bringing this attitude to his new role Graham believes Ray will be able to assist members to increase their sales, save money and improve efficiencies.

 Central North Island challenges highlighted by Ray Siesicki

  1. The main industries are tourism, forestry and transport but businesses outside of these industries often lack support.
  2. The environment is highly competitive – businesses need to network to grow.
  3. Referral marketing is a key networking technique for this region.
  4. Businesses need to become more professional and strengthen their systems to improve their bottom lines.

About BNI

BNI New Zealand, established in 1999, is the country’s largest structured business networking organisation for small to medium businesses. With over 2600 members and 120 groups around the country, members are on target to exceed $100 million this year.

As a business community, BNI helps create business opportunities through a structured system of referrals and reciprocity, based on trust and giving. Business owners from all types of industries (only one trade representative per group) meet weekly. They build sustainable relationships with other businesses, develop new networks and take BNI’s underlying philosophy of ‘Givers Gain’ to grow their businesses. www.bni.co.nz

 Media contacts:

Ray Siesicki, Regional Director Consultant – Central North Island, 021 921 321, rsiesicki@bni.co.nz

Graham Southwell, National Director, BNI NZ, 021 606 146, graham@bni.co.nz

Nimita Morarji, Serum, 021 950 058, Nimita@serum.co.nz

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