Trust is a major factor when it comes to people recommending you. Let’s face it, however good you think a company’s service is, would you easily recommend them if you couldn’t completely trust them?
I’m guessing that the answer is probably no – certainly I know that I would think twice.
It’s really important that we don’t raise people’s hopes by making a promise only to dash them by breaking that promise. It wrecks our credibility and therefore any trust that person has in us and our company.
Now I not talking big events here, it’s the build up of those small broken promises that do the real damage.
For example, have you ever said to someone, ‘I’ll call you in the morning’ and not done so? Or, ‘I’ll pop it in the post’ and forgotten? Maybe, ‘How about coffee on Thursday?’ and totally forgotten about it. Even, set a date for a meeting, ‘No fail’ you said, and then changed it.
The list may seem unimportant, but each is a broken promise. Sooner or later people will stop believing you and with that goes your credibility. And, after that goes the trust a person had in you.
The result of all these broken promises is fewer recommendations.
A client asked me recently how they could improve their image and by doing so get more recommendations and my answer was easy. I replied, keep your promises. Only that very week I knew they had forgotten to call someone and the person concerned had stayed in all morning waiting for their call.
Okay, life happens, we all know that. So, how can we avoid these little ‘killer’ things happening? Here are my five top tips:
1) Immediately make a note of anything agreed. Put dates in your diary.
2) If it is possible, do whatever it is there and then.
3) Once a date is set, don’t break it. What makes one meeting more important than the one you have already? What does it say about the way you feel about the person that you are happy to break an appointment with?
4) If you know that you are going to be pushed, don’t set a definite time. Rather than saying 11.00am tomorrow, just say sometime tomorrow (but make sure it is tomorrow).
5) If you do need to let someone down, because it will happen, let them know as soon as possible, don’t leave them guessing.
Follow these simple tips and you will find your credibility increases, the trust grows, and recommendations follow.
