So you’ve decided to do some direct marketing. Here is some useful advice for developing winning communications. Define exactly who you are communicating with, what they’re interested in, what you …
Helen Down
Helen Down
Marketing Specialist, Founder and Managing Director People will often say they know when Helen is around because they recognise her laugh. That’s probably a strong reason they engage with her so readily and find her so easy to work with. As founder and Managing Director of Synthesis Marketing, Helen is a talented leader, who has developed a successful business model that enables her to enjoy overall balance in her life. This comes after almost 20 years working in the telecommunications and software industries in New Zealand, Asia and Europe in a range of sales, marketing, account management, project delivery and general management roles. Helen’s experiences in the international corporate environment have largely shaped who she is and what she stands for today. Words like productivity and sustainability are not just talked about… they are practised daily. A quick thinking strategist, Helen is an expert problem solver, with the ability to break the big tasks down into small manageable ones. If there’s a process to follow, you can count on her to identify it. She’s also an accomplished speaker and workshop presenter for company and business events. Covering a wide range of marketing topics, people appreciate her easy style, enthusiasm and the wealth of practical advice that she imparts. A great networker and firm advocate of the benefits of networking, she is an active member of Business Network International and a board member of the Hutt Valley Chamber of Commerce. Helen is a nature lover who enjoys the simple things in life - fresh veges from the garden, riding her horse, digging the soil, family life at home, relaxing by an open fire, and spring daffodils.
Sport’s clothing giant Nike was definitely on to something when they adopted the slogan ‘Just do it’. Because merely talking about it, buying the right shoes or paying a gym …