Weekly Presentations

What is the Perfect Weekly Presentation/Sales Pitch during lockdown?

Firstly, the usual convention of introducing yourself, your business, your BNI category and your core expertise or credibility statement still applies. It is now more important than ever to keep your visibility and credibility strong during this time. Over time members may forget what it is that you do exactly and of course visitors need to know how you can help them and their contacts.

Secondly, this is an additional item. You should give a CAPABILITY statement. What can your business can do under the current level of lockdown. It should be short and not dwell on the negative. Focus on how if a member hears of someone needing a service or product at the current level of lockdown, they know they can refer it you. A great example is a plumber that can provide an essential service under level 4. Or a mechanic under Level 3.

Thirdly, make sure your story or case study for the week is linked is to your specific referral request.

Lastly, it’s important to still ask for what you need through your specific referral request for now or for future levels of lockdown. It doesn’t have to be a request for business, it can be for help that gets your business to where it needs to be in the future. A great example is asking for a contact in an industry that you don’t currently service that you could have a conversation with about opportunities for your business post lockdown.

Being prepared for your pitch is still important and many of us will have more time than ever to prepare. And remember to use humour and props and get creative, there are lots of props around home you can use.

What about Visitors, can they still attend?

The bni online^TM format is ideal for Visitors. They don’t have to travel to a venue and walk into a room full of strangers. And right now, they most likely have time and are wondering how their business will operate post lockdown. Many won’t have the support of a strong network like we do at BNI.

It’s a great time to look through your contact list and see who you have thought of inviting in the past but didn’t because you thought they would be too busy. Perhaps even reach out to past members, whose BNI categories are not represented currently, and see if they would like to visit again.

Contact them by phone, text, email or whatever your preferred digital channel is. It’s a great reason to touch base and ask “how are you going? If you get the feeling that they are looking for inspiration, motivation, or support, ask them if they’d like to join the meeting.

Then just register their details in the BNI Connect APP as normal and the president and/or visitor hosts can forward the meeting link to them.  Calling them personally the day before to remind them makes it much more likely they will show up.

Summary

Your Sales Pitch is more important than ever, and entertaining, purposeful pitches make the meeting more interesting and more likely that BNI will provide more value to you as a member. Visitors remain important to add focus to the meeting as well as a source of new business.