I came across an excellent article written by Rod Drury about Twitter. We have been using Twitter to promote the BNI NZ blog with great results:
See what people are saying about … YOUR COMPANY
Twitter has become a real time social graph on almost every business of significance.
Before Twitter, if you had a disgruntled customer, they were hidden in your call center queue. Now they have a voice than anyone can hear and even find some time well after the event. And if you don’t join the conversation they still keep shouting.
So for the company Chairperson and Boards in general they have new risk surfaces they need to consider.
What is being said online about your business?
What are your risk minimisation strategies for dealing with social media?
What additional resources are required to work with social media?
Do we have an open culture that listens and responds to customers?
Before a board meeting you might just do a Twitter Search and be armed with the perfect question to the CEO
2 comments
Thanks for this education. Never thought of using this tool in this manner.
Excellent!
ps – Happy Divali!
Is it Divali today? We are off out for an Indian meal tonight for my birthday – it would be great if it was happening during the Festival of Light 🙂
g
Comments are closed.