Chapter Websites

I have recently received a request from a chapter regarding chapter websites – asking if it is ok for them to develop their own website rather than use our standard format.  I thought that my reply might be of interest to other chapters:
Hi,
Thank you for your email and I fully understand why you might like to [...]

Stop Promoting Yourself

What makes you want to visit our capital more – viewing Positively Wellington Tourism’s whimsical advertising campaign or hearing about the it-could-only-have-happened-in-Wellington weekend your best mate just had?
 
I’m more influenced by hearing first-hand stories and the primacy of world of mouth marketing is supported by business gurus, academics and feedback from my own clients.
 
So why [...]

And the winners are…

  And the winners of tickets to the TIME Convention are….
- Fiona Hewitt, Jane Brebner, and Oona Smith, all of Scarlet Black & Associates in Auckland
- Nik Coughlin, Information Age, Auckland
- Mariska Mannes, Deliquo Communication Ltd, Auckland
- Brett Burgess, Moss & Assoc International, Hastings
- Vickie Macrae, Waitakere City
- Alex Johnston, GJ Gardner Homes, North Shore City
- [...]

How Bees are helping NZ & Australian Terns in Japan!

  I came across the following story on CNN today – and as we have had quite a weekend with our bees – with the first harvest of honey now being prepared in the kitchen “as we speak” – I thought that this would make for a good Monday morning story.  When you think about [...]

Execution – the key to marketing success

Sport’s clothing giant Nike was definitely on to something when they adopted the slogan ‘Just do it’.  Because merely talking about it, buying the right shoes or paying a gym membership will not make you fit. You need to get off your chair, get out there and get your heart pumping. Marketing is much the [...]