Mini Workshop – Planning 001

Article contributed by Geoff Kirkwood.

This is a 2-3 minute activity that involves those at the meeting.
You will need to read it through beforehand and be prepared. 
What you say out loud to the group is in larger type in bold.
Purpose: To examine the need for planning.
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Start by saying…..

This morning I want to focus on where we are going? In particular, where each member, and their business, is going.

It has often been said that if you fail to plan, you plan to fail.

With that in mind, let me ask the following question.

Do you have a specific, written down, Word-Of-Mouth Marketing Plan?

Seek responses – ask individual members if necessary. You will probably get very few “yes”.

Now ask the question.

Why? Why is it that you do not have a plan?

Seek responses.

So let’s look at some things a WOM Marketing Plan might have in it.

1.    How many referrals do you plan to give each week/month?
2.    How many dance cards have you planned for each month?
3.    What extra networking activities have you planned each week?
4.    What results have you gained from the referrals you have already received?
5.    Have you kept your Referral Tracking System up-to-date?

These are just some of the aspects of an effective WOM Marketing Plan. Other things needed are – thank you cards, catch-up phone calls and added value activities for your existing clients.

However, one thing is for sure, for you to get maximum value from BNI, the minimum you need is the above.

Another step you could take is to revisit those aspects of the Member Success Programme that focus on planning.

The Referral Master®