If your business or client is focused on sustainability, efficiency or social marketing, you might be interested in this free research about eco consumers in New Zealand.
Good magazine – New Zealand’s only carbon-neutral sustainability lifestyle magazine – has created this comprehensive compilation of research from New Zealand’s leading sustainability and research companies. This presentation will give you a clearer perspective on what the growing ethical consumer market in New Zealand will be expecting from companies in 2010.
The presentation includes : Moxie/TNS LOHAS Research, Nielsen Media Consumers Who Care, NZBCSD Shape NZ Poll, Sustainable Advantage, Sustainability Priorities Monitor and Good’s readership results from The Research Agency.
“Good is delivering very wealthy influential eco consumers who are completely focused on sustainability and are prepared to pay for it. In 2010 our readers will be purchasing millions of dollars worth of ethical eco products and services. The business managers that subscribe and receive Good are in control of companies that represent more than 40% of the GDP. In 2010, 6,040 of our readers will be buying or building a new home, 4,900 will be changing electricity companies and 12,763 will consider changing banks. 94% of our readers are more likely to buy a product if it is eco friendly and 86% will buy that product even if its more expensive. Unfortunately I have had laryngitis for the past three weeks and was not able to present this research to you. So please download the presentation and if your company or client is focused on sustainability don’t forget about Good for your 2010 media plans as we are delivering a highly targeted eco consumer market”.
If you would like me to present this research to you or have any questions, please email me at gavin@good.net.nz
Download the presentation at http://good.net.nz/assets/files/good-presentation-nov09.pdf
