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This is incredible – it is a book on “Word of Mouth” marketing – and it can be downloaded ABSOLUTELY FREE – (unless you would prefer to buy it in which case it is available on Amazon for US$45). Click Here to Download for Free.
Written by Dave Balter, founder and CEO of BZZAgent – one of the worlds first and most highly respected “Word of Mouth” media companies – the book talks about word-of-mouth from a marketing and advertising perspective – and is a bit like “The Tipping Point” meets “Gorilla Marketing”. Dave co-founded the “Word of Mouth Marketing Association” (WOMMA) in 2004. In 2008 Harvard Business School dubbed him one of Boston’s Hottest Technology CEO’s.
Worth a read – you bet!
