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For anyone who missed my recent article in “Business to Business” – I have added a link to the publication so that you can read it “on line”. I would love to hear your thoughts on this topic – which basically postulates the idea that we are now in “information overload” – bombarded with up to 3,000 marketing messages a day. I believe that business people today are more interested in relying on recommendations when deciding who to do business with, as our lives are simply too busy to become bogged down by a long decision making processs. IE People are basing their buying decisions on the transfer of emotion.
