Article contributed by Geoff Kirkwood.
This is a 2-3 minute activity that involves those at the meeting.
You will need to read it through beforehand and be prepared.
What you say out loud to the group is in larger type in bold.
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The purpose of this workshop is to highlight the value of a positive guarantee about the members’ product or service.
Give me a show of hands please from those people who have a guarantee that they offer to their clients?
Ask for some specific responses and repeat them to the group.
Read out the following examples of guarantees, telling the members that these are samples of guarantees that not only work – they also bring in extra business.
Here are some examples that work!
Italian Restaurant – If we don’t offer the best service you have had in an Italian restaurant, the meal is free.
Carpet Cleaner – The cleanest carpets you have ever had, or your money back.
Divide them into groups of two and ask them to brainstorm for 60 seconds a guarantee that one of them could offer.
When time is up, seek 1 or 2 responses.
Then ask them all to write out during the week, a guarantee that they can share in their infomercial next week.
