Article contributed by Geoff Kirkwood.
This is a 2-3 minute activity that involves those at the meeting.
You will need to read it through beforehand and be prepared.
What you say out loud to the group is in larger type in bold.
Purpose: To highlight the best way to invite visitors.
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Start by asking the members…..
What things do you do to say thanks to a client?
Wait for responses and repeat some of the better ones – say 4 or 5. Now ask them…
Who here sometimes has trouble inviting guests to visit BNI?
Get a show of hands. Then say….
So, here is an alternative that will combine saying thanks and inviting guests.
Give them a complimentary BNI Breakfast!
That’s right! Send them a thankyou in the form of a complimentary invitation – that means you pay the breakfast – to breakfast at BNI. You could do worse than use the SendOutCards system!
Now ask them…
What might be the result of doing this?
Again, wait for responses and repeat some of them. Then say…
So here is the idea and how to do it…
1. Make up a special invitation card or letter
2. Make sure it spells out exactly what you are giving them – a free breakfast valued at $15 plus an opportunity to meet a professional group and present to them their product/service
3. For every new client and all valued current clients, send them an invitation
4. Do this on a rotational basis of say 1-2 each week
5. Follow each one up with a phone call
The Referral Master®
