Mini Workshop – Dance Cards 004

Article contributed by Geoff Kirkwood.

This is a 2-3 minute activity that involves those at the meeting.

You will need to read it through beforehand and be prepared. 
What you say out loud to the group is in larger type in bold.

Purpose: To highlight the importance of Dance Cards.

Requirements: – Sheet of paper for each member.

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Ask the chapter the following question and repeat some of the responses.

How many members are there in this chapter?

Write that number on the first line of the sheet of paper.

In the last month, how many dance cards have you completed?

Write that number down on the second line of the sheet of paper.

Now multiply the number in line 2 by 0.75 (which equates to 45 minutes for a dance card).

Now you have the number of hours you spent on “out of chapter” Dance Card Word Of Mouth (WOM) activity in the last month.

Ask the chapter the following question and repeat some of the responses.

Can I have some of the final numbers?

Now, ask the group whether they really think that is enough to ensure their WOM Marketing will work?

Repeat some of the responses.

Research amongst successful BNI members who actively work a WOM Marketing Plan shows that they spend at least 1.5 hours per week just on Dance Cards.

Then ask the question….

How serious are you about your WOM Marketing?

from The Referral Master