Article contributed by Geoff Kirkwood.
This is a 2-3 minute activity that involves those at the meeting. You will need to read it through beforehand and be prepared. What you say out loud to the group is in larger type in bold.
The purpose of this workshop is to highlight the importance of Inviting Potential Members.
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Ask the chapter the following question and repeat some of the responses.
In the last month, how much time – in hours – have you spent inviting business people to visit your chapter?
Wait for responses and then say….
Write that number down.
Now write the time – in hours – from the last workshop that you spent in Dance Cards last month.
Now add the first number to the second.
Can I have some feedback on the total number please?
Wait for responses and then say….
Now you have the total number of hours you spent on “out of chapter” WOM activity in the last month.
Now, ask the group whether they really think that is enough to ensure their WOM Marketing will work?
Can I have some feedback on whether you think that is enough to get you the results you want?
Repeat some of the responses.
Then say ….
Research amongst successful BNI members who actively work a WOM Marketing Plan shows that they spend at least 2.5 hours per week on Dance Cards and Inviting Guests. The KEY word there was WORK!
Then ask the question….
How serious are you about WOM Marketing?
