Home » BNI is where everyone can win GOLD through business connections and networking!

BNI is where everyone can win GOLD through business connections and networking!

by Richard Foulkes

This week we are riffing off the Olympics to remind members that coming to BNI in an unprepared state having not done any work (training) behind the scenes is unlikely to win them any medals. Medals in BNI terms = getting or giving any business.

Olympic athletes follow strict routines around exercise, conditioning, mental strengthening, practise, rest, recovery, build-up to competition, then peaking at the right time for their event. Unfortunately, even after all this effort, in any one event, only one can win GOLD once every four years. In BNI however, all the members can win GOLD multiple times every week and instead of competing, we collaborate to help each other win.

So, in BNI, what can members do to get BNI Fit to win GOLD for themselves and help others achieve GOLD as well? Let’s be honest, athletes know what works to achieve GOLD. They need natural talent, ruthless and selfish dedication plus lashings of luck. In BNI it’s much more relaxed and the opposite of selfish but we do know what works. Have a good, referable business, be a good person, prepare for the meeting (your weekly presentation, referrals and testimonials), attend meetings, carry out effective, regular one to ones, make referrals and follow up on referrals, invite visitors and record your activity.

Pretty simple formula. You don’t even need much luck!

What about those Olympics?

Who enjoyed the Olympics? Some incredible performances, records were broken, there were hard-luck stories, some expected performances, some come from nowhere stories, coming back from hard time stories. Equipment failure, accidents, medical issues, it had all the drama. All the medals have been awarded, some have gone home happy regardless of getting a medal or not. Some would have been unhappy with just one gold or the colour of the medal they got.

Of course, the vast majority missed out on a medal, there are only 3 medals per event and one GOLD. What we do know is that no one turned up without massive preparation, incredible amounts of practise, lots of hard work, good recovery, the right diet, help from the best coaches, genuine natural talent, the right build-up, and then mostly they still needed lots of luck and things to go their way! In BNI we know, like the Olympics, just turning up without putting in some work and preparation into your membership means you and the chapter won’t get the medals.

Get BNI Medal Fit

So, what activities get us BNI Fit? The good news is we know what activities work. They certainly aren’t as hard or difficult as trying for an Olympic medal. If we all do them consistently, everyone in the chapter wins, not just us. And we aren’t competing for one gold medal, there are medals every day, every week. We aren’t even competing with each other, we are collaborating, so everyone wants us to succeed, not fail so we can win instead of them.

This is all we need to do consistently; we don’t even need luck or things to fall our way.

Photo Source:
The Guardian: https://www.theguardian.com/world/2021/jul/30/new-zealand-rowers-claim-two-more-golds-in-historic-olympic-regatta-wins

How do we do this?

1. Have a good, referrable business. This is your natural talent.
2. Be a good person. This is like not cheating by taking performance-enhancing drugs.
3. Prepare for the meeting (your weekly presentation, referrals, and testimonials). This is like getting ready for the big event.
4. Attend meetings. Can’t get a medal without turning up.
5. Carry out effective, regular one to ones, especially in your hub. One to two per week is recommended. This is like meeting your coaches, nutritionist, etc.
6. Make referrals and follow up on referrals. This is like working with other athletes and using the advice you receive.
7. Invite visitors. Great athletes attract others to their sport, so the sport grows.
8. Record your activity. Athletes need data to see how they are going and where to improve.
Pretty simple really.

BNI is where everyone can win GOLD 

BNI is where everyone can win GOLD, not just the super talented, super dedicated, or super lucky. But you must be in shape to win so be BNI Fit!

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1 comment

Jorge 9 August 2021 - 1:41 pm

Good analogy

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