“We tend to spend a lot of time thinking of how to make messages more contagious – how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure our message makes an impact once it reaches its target. Stickiness means that a message makes an impact. It sticks in your memory.”
I’m sure you all can remember these famous tag lines: “Where’s the Beef?” (Wendy’s); “Good to the Last Drop.” (Maxwell House); “Snap, Crackle & Pop” (Kellogg’s Rice Crispies); “World Famous in New Zealand” (L&P). What’s your sticky advertising line?
Why Do You Need One?
“Unless you remember what I tell you, why would you ever change your behavior or go buy my product?”
Stickiness is a critical component in networking – you need to leave poeple with a lasting reason as to why they should use your product or services.”
Referrence: The Tipping Point by Malcolm Gladwell
