What will your 2010 be like – better, worse or indifferent?

by Colin Kennedy 8 January 2010

written by Colin Kennedy 8 January 2010

According to The Wall Street Journal, KGB analyst and academic, Igor Panarin, has predicted that in June 2010 (a mere 6 months from now) the United States will suffer an economic and moral collapse which will trigger a civil war and the eventual breakup of the USA…
I’m amazed at how people will open themselves to a lifetime of ridicule and lost credibility for the sake of a headline. But enough of Igor – more importantly, where will you be in June 2010?
More specifically, where will your business be?
I’m betting most people will be in the same place they were last year because of a failure to plan. You know the saying, “failing to plan is planning to fail”.
It’s not too late. Get those marketing, sales and BNI plans done today. Yes, your BNI plan – how much money do you want to make through BNI referrals, and how will you achieve it?
If you do nothing now, you can expect the same result.

Colin Kennedy

Colin is the Marketing Director of BNI New Zealand, a director of Iron Road Ltd and a professional speaker and copywriter. While this is an outsourced function, Colin manages - at an executive level - all marketing and communication functions for BNI New Zealand. Colin is also the official spokesman for BNI New Zealand, and is responsible for building relationships with media and partners, including Hospice NZ, as well as representing BNI at all public speaking engagements (when BNI receives requests to talk at those functions). The core focus of his business is writing compelling copy for clients. Colin believes that in this era of low trust, social media and word of mouth dominance, a different approach to marketing is needed - one about conversation, relationships, engaging stories, delivering value... "We have to engage the market with compelling 'stories'; we have to influence the people who influence the customer's buying behaviour, we have to join the conversation. "People don't like to be sold to anymore. They like to shop." His business is to develop strategies for clients using compelling messages and stories for websites, email blasts, newsletters, brochures, press releases, articles etc. to increase leads, improve conversion rates and raise profile.

What will your 2010 be like – better, worse or indifferent?

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