Comments on: Whats the best time to ask for a referral? https://bniblog.co.nz/relationship-marketing/whats-the-best-time-to-ask-for-a-referral/ This is the blog of BNI (Business Network International) New Zealand Mon, 15 Jun 2009 03:08:16 +0000 hourly 1 https://wordpress.org/?v=6.6.2 By: Ann Loudon https://bniblog.co.nz/relationship-marketing/whats-the-best-time-to-ask-for-a-referral/comment-page-1/#comment-1204 Mon, 15 Jun 2009 03:08:16 +0000 http://bniblog.co.nz/relationship-marketing/whats-the-best-time-to-ask-for-a-referral/#comment-1204 I like this post as “one size certainly does not fit all”.

My experience is that it is often easiest to add value at the start of the relationship, and usually on the very first meeting.

As time goes on it can become harder to keep adding value, and the bar usually does keep getting higher. So from that angle it is often good to ask for the referral (or the account or whatever) earlier when the value added is fresher and more exciting in the memory of the recipient.

But like everything, there are always exceptions to that as well.

]]> By: Peter Mitchell https://bniblog.co.nz/relationship-marketing/whats-the-best-time-to-ask-for-a-referral/comment-page-1/#comment-1203 Mon, 15 Jun 2009 02:00:28 +0000 http://bniblog.co.nz/relationship-marketing/whats-the-best-time-to-ask-for-a-referral/#comment-1203 I have found that introducing the client to the concept of referrals early in the relationship and reinforcing it as the rapport develops is very effective. So, from the outset my client knows that my business is based on referral generated work. I introduce the subject at each meeting until my value has been established. By this time we have discussed referrals and testimonials several times but I haven’t asked for one. Often I get referrals without asking. When the time is right I ask but it comes as no surprise to my client because we have discussed the process. Using this method I have received up to 26 referrals from one client.

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