https://bniblog.co.nz/relationship-marketing/the-advertising-debate/ This is the blog of BNI (Business Network International) New Zealand Mon, 30 Mar 2009 03:20:54 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://bniblog.co.nz/relationship-marketing/the-advertising-debate/comment-page-1/#comment-954 Mon, 30 Mar 2009 03:20:54 +0000 http://bniblog.co.nz/relationship-marketing/the-advertising-debate/#comment-954 It’s also worth pointing out that BNI NZ carries out an active public relations programme which, characterised by the fact that PR is based on third person endorsement, is a better cultural fit with BNI.
Here’s a quote worth noting:
“All recent brand successes have been PR successes, not advertising successes. Red Bull, Starbucks, Harry Potter, Linux, Palm, The Body Shop, JetBlue and Google.” – Al Ries (best-selling co-author of one of the most influential marketing books of all time: Positioning: The Battle for your Mind).

]]> https://bniblog.co.nz/relationship-marketing/the-advertising-debate/comment-page-1/#comment-939 Sat, 28 Mar 2009 16:31:55 +0000 http://bniblog.co.nz/relationship-marketing/the-advertising-debate/#comment-939 Was he selling advertising, perhaps? In our experience here in Minnesota, US, (12 yrs old, 150 chapters, 3700 members) we find that teaching the members to invite builds the best chapters. By bringing people you know into the chapter you are giving them a head start by recommending them. In effect you are lending your reputation, so people who know, like and trust you will be more open to getting to know them faster. Just like when you refer another member to your clients, the referred member has a better chance of getting the work because of your reputation that you are lending to them. It’s all about the referrals.

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