Comments on: The Brain Audit

By: Ulrike Uslar

Ulrike Uslar — Thu, 08 Oct 2009 05:21:23 +0000

In my business it’s trust, readiness for facing perceived unpleasantnesses and value for money (who wants to pay good money only to relive unwanted feelings?) . Am curious whether that’s in one of the bags!

By: Allan Clark

Allan Clark — Mon, 05 Oct 2009 20:34:40 +0000

Sounds worthwhile reading to get inside the customers head…………would like the book for my library.

By: Alana Nathan

Alana Nathan — Sun, 04 Oct 2009 21:56:26 +0000

Graham Southwell suggested I have a look at the site and information about the book. I am in sales and its a challenging market so I am sure this book will help.

By: Andrea Hickmott

Andrea Hickmott — Sun, 04 Oct 2009 09:18:01 +0000

This sounds interesting. We are never too old to learn new tricks. Bring it on!! I say

By: Keith McDonald

Keith McDonald — Thu, 01 Oct 2009 21:55:13 +0000

any thing to help with marketing will be a useful read

By: Sheils

Sheils — Thu, 01 Oct 2009 20:31:23 +0000

Looking forward to seeing what’s in the bags.

By: Philip Walsh

Philip Walsh — Thu, 01 Oct 2009 05:05:39 +0000

This sounds like a must read . Getting a customer to make a buying decsion especially from a prospected call is very difficult. This book could be the key to that problem.

By: Graham Greenhorn

Graham Greenhorn — Thu, 01 Oct 2009 04:56:43 +0000

The blog is interesting and good sales pitch because now I want to find out what the seven bags are; and many of the comments strongly reinforce this.

By: Andrew Allan

Andrew Allan — Thu, 01 Oct 2009 02:26:41 +0000

Always useful to know more information about the marketing and conversion process – I look forward to having a read.

By: Marion Jackson

Marion Jackson — Wed, 30 Sep 2009 22:19:40 +0000

I like the ‘bags analogy!