What Is Your Sales Impression?

As has been discussed in earlier articles, sales teams need to have a process to follow when presenting to new prospects to ensure more consistent closing ratios.
In my experience very few companies I have seen have taken the time to identify the most effective process for selling their products or services which brings me to [...]

The Brain Audit

Why Do Customers Change Their Minds?
You’ve seen it happen before. You speak to a customer. You send them information. You make the best presentation ever. And they happily shake your hand and then there’s complete silence. They don’t write back. You can’t seem to get them on the phone. Even your emails go unanswered.
Most of [...]

It’s not what you know, it’s who you know

I’m rapidly coming to the conclusion that the old saying “it’s not what you know, it’s who you know” really is the secret to success. It’s not so secret of course – we all know it, but few of us ever spare it enough thought and, more importantly, have a plan to ‘do it properly’.
May [...]

How to use twitter to boost your blog

I came across the following article on Twitter - written by David McDonough.
Here are 6 tips to get your blog busy:
1. Connect and network with others that share your interests. This can help with link exchanges or getting traffic for your blog. Use the “search” feature and find others that are tweeting about things that interest you [...]

Laugh and the world laughs with you, cry and you cry alone

I had a graphic designer friend once who was going through a hard time. People would ask him how he was and he would share his pains – it was, he said later, one of his biggest business mistakes of all time.
The fact is there is a difference between personal relationships and business relationships. It [...]