A question plaguing anybody who has to do any marketing – not just referral networking at BNI – is “how do I get through to my target market, and how do I get action?”
I was speaking to a friend recently who said he had placed an advertisement in the newspaper and it had returned absolutely [...]
It a social context it’s generally considered rude to talk too much about yourself.
In fact, people who spend more time listening or ‘drawing out the other person’ are considered good conversationalists – so why do we lose the plot when it comes doing this in business?
For example, when you stand up to deliver your [...]
I often have people tell me that they have visited a BNI chapter and like the concept, but didn’t join because the chapter members weren’t their target market – how badly they miss the point.
You do not join a BNI chapter to sell to the members in the chapter. You join a BNI to tap [...]
In my travels around BNI chapters – as an assistant director — I have to say the single biggest mistake most people make is to waffle during their 60 seconds, and that does you damage.
By this I mean assuming people know what you’re talking about, making vague referral requests and speaking for longer than 1 [...]
Occasionally BNI members decide to do their own thing rather than continuing with BNI. Looking back on the history I ask myself “why do they choose to do their own thing? Listening to the conversation of people or chapters who have left BNI I was reminded of a friend who is a Dairy Farmer. I [...]
