Professional associations, or knowledge networks, have been around longer than almost any other kind of group, from the medieval guilds to crafts associations to today’s professional groups and industry associations. The primary purpose is for the exchange of information and ideas, whether intraindustry or interindustry.
Some of these groups limit membership to their own industry, but quite a [...]
I’ve always maintained that the key to unlocking word of mouth is reciprocity – what we do for other people and how much personal effort we put into it. The recent fiasco with BP shows that word of mouth is also generated by the things we don’t do…
BP doesn’t check water levels of vehicles on [...]
Being a writer, I have a thousand ideas a minute and an active imagination. Anyway, I had this ‘what if’ thought… what if I lived to 88 and died after a fulfilling and complete life. But on the instant I closed my eyes I found myself aged 13 once again and starting high school, but [...]
Chairman of BNI, Dr Ivan Misner, recently gave BNI members some good advice on becoming involved with local chambers of commerce.
In addition to joining a referral networking group, you should also consider further diversifying your network by joining your local chamber of commerce. A chamber provides a broad membership base but usually within a defined [...]
Are swans wasting your opportunities?
My fellow BNI director Brian Noble (Achievement Discoveries) came up with a great quote the other day. He said: “Don’t waste time developing the swan when you should be selling the duck”.
Brian was referring to the fact that many of us spend too much time fine-tuning and building-up a product or [...]
