Mini Workshop – Benefits 01

This is a 2-3 minute activity that involves those at the meeting.
You will need to read it through beforehand and be prepared. 
What you say out loud to the group is in larger type in bold.
Purpose: To examine the difference between features and benefits. Need: – 0.
_________________________________________________________________
Start by saying…..
This morning we are looking at what [...]

Ethics is important protection for all parties in business

Tough times increase consumer risk as suppliers seek to cut costs and undercut, but people can protect themselves by basing their buying decisions off recommendations from reliable sources.
For example, it’s not uncommon for some companies to under-quote to get the business and then come back for more money later on.
There’s also the risk of some [...]