So the question is, why do we wear a badge?  Is it that BNI like their little rules, their little symbols of corporate being?  Is it just to make us feel stupid?  Well the answer is no, no and no.

I would just like you to think about these few things and then tell me you don’t think our BNI badges are a good idea.

A major part of our weekly meetings if for the benefit of visitors and after that our new members:  they have never seen BNI or us before.  So what better way of putting people at ease than a badge with your name clearly printed on it?  And from your own point of view, isn’t easier if a new member has their name on a badge in case you can’t remember it?

But if you want the most compelling reason of all as to why you should wear a badge – it’s because if you don’t, it will cost you money!

How?  How could such a little thing cost you money?

Well, all the things above have one thing in common.  I don’t know about you but I know that there have been many occasions when I’ve walked into a room full of people, walked towards two people, both of whom I knew – but I couldn’t remember their names.  One wasn’t wearing a badge, the other was and I could see their name clearly.  Which do I talk to?  More importantly, which one gets to tell me about their business, what they are looking for and to grow a relationship with me?

I think we all know the answer!  I may have been just the person the person not wearing the badge needed to speak to that day, but we will never know.  Possible business gone – Just for the sake of a badge!

Source: My BNI Day

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